4 Steps to Building a Better Product

In her lecture at the Watermark Forum in June 2010, Sara Beckman presented a model of the product development process built on design thinking and innovation. She began with an overview of the learning theory behind product design best practices, then went on to describe in detail, the 4 steps to building a better product. The talk provided a good insight into the teaching curriculum she offers students in her product design class at the Haas School of Business Management at UC Berkeley.  Continue reading “4 Steps to Building a Better Product”