Creating Transparency into Political Advertising

Led the product design team to deliver products that protect legitimate political discussion on Facebook and fight foreign interference in US elections. 

The Ad Archive

searchable archive for all political content on the Facebook platform. The archive has set the bar for transparency for law makers around the world and a new standard for ad transparency that Google and Twitter followed.

It is helping experts offer insights. For example MIT published this report and cites SCOTUS nominee ad traction and spend, using the archive to arrive at their findings.

Searchable Archive of Political Ads for Facebook

The Political Ad Experience in Newsfeed

This video is of the user experience in Newsfeed, and illustrates how a political ad labelled; how more information about who paid for the add, how well it has performed and how much it cost is visible is made easily accessible.