Founder Labs is a five week program focused on the first phase of launching start ups in the mobile space. In January 2011 I participated in the program and collaborated with an engineer and product business lead in the design of a mobile application Guidepad.
Challenge: In only five weeks, the team met, determined a problem space and customer, prototyped a solution, sought customer insights and presented the findings and results to an audience of investors.
Response: Guidepad sought to reduce the stress of traveling for affluent travelers visiting destination cities in the USA. Available from concierges at high end hotels, Guidepad offered travelers a customized mobile phone with essential travel services, internet and phone. Above are screen shots from a use case scenario I designed for supporting a traveler safely back to their hotel in a city they may not be familiar with.
Response: To learn more about the my lean start up mobile work at Founders Lab, please read my blog posts that track the experience week by week.