Yahoo has made its content available on mobile phones since the first wireless enable cellphones came to market in the late 90‘s. In 2005 Yahoo! developed Go Mobile, a Java-based client application, the crown jewel of mobile offerings.
Challenge: Under the design direction of Pamela Mead, several levels of mobile service were developed allowing users with different types of phone to have an experience of Yahoo! on their phone, whatever the make or carrier.
Response: The most distinctive service, Yahoo! Go Mobile featured a “game changing” interaction design with carousel navigation for browsing Yahoo! content.
Result: The service allowed users to get all their Yahoo! information and content services in one place. Yahoo! Go Mobile seen above, was deployed as beta software and performed well until the Go platform underpinning the service was closed in December 2009.
Role: Senior Director, Product Design