Connected Life brought together three digital components of a typical consumers life – their phone, their television, and their computer. As creative director I led the user experience design teams to deliver the connected life customer experience extending Yahoo’s brand reach to become as ubiquitous as possible.
Challenge: Connected life consisted of Yahoo Go Mobile (aimed at mobile phones), Yahoo Go TV (for televisions), and Yahoo Go Desktop (for computers). With a Yahoo ID, users could connect the whole Internet to their mobile phone and Internet-connected TVs, as well as personal computers without using a browser.
Response: As head of user experience design for Connected Life, I built a world-class team of design experts to develop engaging personal and community-aware products in TV, desktop, broadband and mobile platforms.
The broadband and mobile teams had established products and revenue streams and could provide resources to develop the Yahoo! Go experience. The TV and desktop platforms were unproven businesses but needed a design vision which could demonstrate the value of the business.
Results: Using my experience in R&D and waterfall product development practice, I was able to build a multi disciplinary team of user experience designers capable of both pioneering new user experiences for TV and Desktop and evolving the existing businesses in broadband and mobile.
The investment in design paid off. In 2006 Yahoo! Go was unveiled to good reviews at the Consumer Electronics Show (CES)
Role: Senior Director, Product Design