Yahoo! Go TV, or Connected TV as it is called today, explored the opportunity to transport the Yahoo! user experience from the desktop to the living room. It meant building a design team who could develop a 10 foot user experience.
Challenge: The challenge of Yahoo! Go TV was to create a team of designers who could develop a go to market solution and a design vision that could attract new partners to collaborate and invest in an emerging business.
Response: Dr. Mike Mills led the design team who prototyped a series of short and long-range concepts. A short term go to market solution made entertainment services available on any PC-connected TV through a small downloadable application on the PC. The services included local and video search, movie trailers, movie times, TV shows, user ratings and weather, sports scores, stock data and news from My Yahoo.
Long term design visions were created as working prototypes to show how Yahoo! personal content could be integrated with live broadcast. Single point solutions called ‘widgets’ were developed for delivering the latest sport or news highlights. A flexible interface for navigating and filtering personal media content for photos and music with10 levels of zooming was also built.
Results: The go to market solution was demonstrated at the CES electronics show in 2006 to good reviews. The long range design prototypes were shown to business partners and succeeded in creating opportunities for new joint ventures.
Since August 2010, Yahoo! Connected TV has deployed widgets for TV’s providing customers with the latest updates on information from across the Yahoo! network along with Movies and TV shows on demand.
Role: Senior Director, Product Design