By 2000, mobile phones with Internet capabilities were coming to market rapidly. As part of its business strategy to extend customer reach and gain market share in the emerging mobile Internet market.
Challenge: As the mobile application designer, my task was to transform existing internet applications like email, news, entertainment and weather onto a limited-screen-space mobile phone experience.
Response: At the time, images on mobile internet phones were black and white and with screen sizes that could be as small as three lines of text. The work was highly creative despite the design constraints imposed by the hardware and software limitations.
Results: Of the many applications I designed, developing the first customizable internet enabled mobile phone home page in the U.S. allowed users to choose the mobile applications they wanted to use. The innovation gave Excite leverage to compete head-to-head with Yahoo! for placement of WAP services on the highly valued mobile home pages of carriers such as Sprint.
For Excite customers, the service provided increased freedom from their PC, now that applications were available anytime, anywhere and on any computer or mobile Internet device. The Excite, the service extended the brand to more customers, some of whom were accessing the Internet for the first time from their cell phones.