A new vision for the Golden Gate School of Feng Shui’s website. A great opportunity to enhance the brand appeal to attract new students to learn about the school.
Challenge: The goals of the redesign were three fold.
- To create a clean professional new look and feel that would appeal to a wider range of visitors.
- To create an exciting dynamic home page that would engage users to explore deeper into the site.
- To increase the amount of time visitors spent on the site by offering new content like video reviews, articles from past students, questionnaires, surveys, product merchandising etc.
Response: Establishing the right ‘mood’ for the site was key to its success. A competitive brand audit of other Feng Shui schools revealed a gap in the market for a high impact, professional design with strong visual appeal. Several mood boards were created and tested. The one chosen used a rich color palette or reds and golds cut with green (image above right).
The mood and color palette brought a vibrant mixture of ancient oriental imagery combined with a modern sensibility which was how the school wished to position its brand in the market.
The imagery, colors and fonts from the mood board were applied to a new layout and a fresh set of page templates were designed to show case new and existing material in an easy to read, simple to use site.
Result: The new vision for the schools website was well received by its leader.