Eastman Kodak was, at one time, the global market leader in camera film. During the 1990s, the rise of digital photography negatively impacted Kodak’s sales, and the company needed to find a way to recoup its losses.
Challenge: Before the Internet enabled the storage and processing of digital images, CD-ROMs bridged the digital gap by offering both traditional film processing and digital pictures. The challenge was to show Kodak how they could transform the marketplace for consumer photography by providing customers with a new way of working with their photos on a CD-ROM.
Response: I developed the interaction and user experience specifications for the first working prototype of the Kodak Photo CD. Kodak provided the functionality, based on consumer insights, and Intel provided the technology. Product features supported storage, sharing, printing, and retrieval of photographs, as well as limited editing, slideshow display, wallpaper, and screensaver functionality.
Consumers would bring their CDs into national retail chains that offered Kodak Picture CD services and pay approximately $8.95 – $10.95 for two-day turnaround of their photographs.
Result: Designing the Photo CD helped Kodak to transform itself and the marketplace for consumer photography. The Kodak Photo CD proved to be an international retail success.
Role: Interaction designer with design agency Studio Archetype