Customer Development for the Lean Startup

Notes from Alexander Osterwalder, Steve Blank, Cindy Alvarez and Hiten Shah Speaking at Women 2.0 Founders Lab

In week two of Women 2.0 Founder Labs, the stars of the startup business world kept appearing to shine on us. This week we heard from Alexander Osterwalder the author of “Business Model Creation”; Cindy Alvarez and Hiten Shah from KISS Metrics on marketing strategies for startups and Steve Blank author of Four Steps to the Epiphany, discussing what makes Silicon Valley scalable startups so different from traditional business models.  Continue reading “Customer Development for the Lean Startup”

Report on Week 2 of Women 2.0 Founders Lab

In week one at Women 2.0 Founders Lab the focus was on setting up our lean start up companies. Teams were formed and business ideas were hotly debated. My team had on a strong direction when I came on board and it took me a couple of days to get fully behind what was being proposed, and I am glad I did.  Our business is to support international travelers with a mobile extension of concierge services.  Continue reading “Report on Week 2 of Women 2.0 Founders Lab”

Report on Week 1 at Women 2.0 Founder Labs, Mobile Edition

Last Saturday I joined Shaherose Charania, CEO of Women 2.0 and her team at the offices of Heruko in San Francisco to take part in a life changing experience called “Founders Lab Mobile Edition”.
Founders Lab, is available for both men and women who wish to build a high growth mobile venture from the ground up. Participants are screened for their expertise in three fields, engineering, design and business development.  Continue reading “Report on Week 1 at Women 2.0 Founder Labs, Mobile Edition”