4 Steps to Building a Better Product

In her lecture at the Watermark Forum in June 2010, Sara Beckman presented a model of the product development process built on design thinking and innovation. She began with an overview of the learning theory behind product design best practices, then went on to describe in detail, the 4 steps to building a better product. The talk provided a good insight into the teaching curriculum she offers students in her product design class at the Haas School of Business Management at UC Berkeley.  Continue reading “4 Steps to Building a Better Product”

How to Bring Value to your Business Delivering Happiness Part 2

In part one of “How to bring value to your business by delivering  happiness”, we learned how small acts of kindness done for others create meaningful lasting happiness. In part two, we explore how Tony Hsieh, CEO of Zappos an online retail store, designs small meaningful acts to grow his business.

By focusing the design thinking of his business on customer service he created a formula for delivering consistent happy customers, employees and investors as well as delivering great financial earnings.  Continue reading “How to Bring Value to your Business Delivering Happiness Part 2”

How to Bring Value to your Business Delivering Happiness Part 1

Happiness is characterized as a state of mind associated with a feeling. The feeling is often one of contentment or joy, love or pleasure. Learning how to attain this state, and identify its source, has been the work of psychologists, philosophers and now Professor Jennifer Aaker at the Stanford Business School, and Tony Hsieh, CEO of Zappos.com. This two part blog post discusses how to get yourself  happy yourself so you can design happy value for your customers, employees and investors.  Continue reading “How to Bring Value to your Business Delivering Happiness Part 1”